Problem: Previous landing pages within regent.edu were not engaging students. Overly complicated layout and multiple level pages, Ineffective user funnel and interfaces.
Solution: Create a new web property with a flat design style, improved sign-up funnel, improved visual hierarchy, redesigned user interfaces, incorporated iconography, photographs, contrasting colors using Regent’s primary and secondary color palettes to expand and elevate the company’s brand identity.
Process: A User Funnel for leads was established for homepage, category pages and program specific pages. I worked with copywriters to incorporate content and establish character limits and source supporting images. Ideas were iterated quickly via wire frames with different layouts, components and image treatments then translated into high-level mock ups which were provided to Becker Media and Regent’s Internal Marketing Team for review. Feedback from Regent’s team was incorporated into the final designs featured below. I delivered assets to the development team and reviewed work throughout production stages. This process grew into regular assignments developing new web content and creative collateral for Regent including remarketing pages, student testimonial videos, landing pages and social media campaigns. Wireframes, web assets (photos & graphics), color guide, and character limits for each section were followed and referenced for accuracy.
Roles: Layout, UI/UX, Program Icons, Brand Compliance, Image treatments
Technology: Adobe Illustrator, Adobe Photoshop, Sketch, Bootstrap, WordPress