Problem: Dated design and content, Low SEO rank, No CMS/difficult to update, design is not responsive and fails to support smaller devices, lack of user engagement.
Solution: Established SEO strategy; applied throughout design, production and updates. Redesigned website to be responsive with all devices, establish a Word Press based CMS, incorporate content with photographs and contrasting colors using Becker’s primary color palettes and typography to expand and elevate the company’s brand identity. Created a landing page strategy to engage potential clients.
Process: I worked with senior management to support and enhance their vision and values within the design aspects, as I had designed collateral of nearly every kind for Becker Media I had a thorough understanding of these requirements and how to best represent them visually. I worked with copywriters to establish CTA verbiage and content models, another designer for brand guidance, sourced images to support content, provided art direction for photographer to ensure brand consistency. Once the designs were approved by management I produced all assets for developers, participated in testing and reviewed work at all stages of development.
Roles: Layout, UI/UX, Brand Compliance, Image treatments, Art Direction
Technology: Adobe Illustrator, Adobe Photoshop, Sketch, WordPress
Homepage – Desktop and Mobile View with Menu Active
Services Page and Subpage – Desktop and Mobile View
Contact and Landing Page – Desktop and Mobile View
Team Page and Subpage – Desktop and Mobile View